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DEALER NEWS: SANTA PAWS IS COMING TO TOWN!

12/12/2025
Dennis and the kids at Martin Moto have been very good this year! And they are celebrating this weekend with a great marketing idea courtesy of the dealership’s marketing maven Arielle Boyer.

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UPPING THE GAME AT AIMExpo

12/03/2025
Like Bridgestone (Booth #1011), Dunlop Motorcycle Tires (Booth #1403), Kawasaki (Booth #1659) and a host of leading powersports companies, AIMExpo is teaming up with Brandecation to up the industry’s game with an integrated training and incentive platform.

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SHIFTING GEARS AT PARTS UNLIMITED

12/03/2025
While the bombshell dropped that Sullivans had sold to LeMans Corp. and the rockets’ red glare announced Joe Rocket was reuniting with its Canadian roots, Parts Unlimited continued its hiring spree.

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NPDA IS LOOKING FOR A FEW GOOD DEALERS

11/12/2025
BMO Capital Teams With National Powersports Dealer Association

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THERE ARE 400 GOOD REASONS TO ATTEND S4

09/10/2025
S4 features the latest Sand Rails, ATVs, UTVs, accessories and apparel into the world’s largest sand sports expo!

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DEALER NEWS: CAPITAL POWERSPORTS THINKS OUTSIDE

08/08/2025
“Well it took longer than expected, but its official and my whole team is super excited to announce we are now a Polaris Dealer,” confesses CPS General Manager/Operator Kevin Dunn.

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DEALER NEWS: MOM’S PARTS WITH POLARIS

07/16/2025
In a case of irreconcilable differences, MOM’s and Polaris have parted ways.

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OEM UPDATE: KAWASAKI HEADLINERS FOR LAWN & GARDEN GUYS

06/20/2025
Kawasaki can’t wait for Equip Expo to rock the turf world, so their 2026 MULE — the OG “utility” vehicle — rolled out in June with 4 trim levels and the option of the PRO-DXT Diesel version.

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SPEAKING OF HEADLINERS…

06/20/2025
Kawasaki is joining forces with the man Billboard calls “one of the biggest stars in the music world right now,” Morgan Wallen, as the official sponsor of his 2025 I’m The Problem Tour.

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CHANGE THE GAME – KAWASAKI’S FIRST HYBRID

04/22/2025
The World’s First Strong Hybrid Motorcycles

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