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SEMA News

CATEGORIES

APRIL FOOLS?

04/01/2026
Shakespeare said “all the world’s a stage and all the men and women merely players; They have their exits and their entrances…” Certainly the motorcycle worlds’ biggest stage was deep in the heart of Texas as MotoGP took over Circuit of The Americas this past weekend and it was a passion play of epic proportions.

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ORBA BACK IN BUSINESS

03/25/2026
“Late last year, SEMA announced our acquisition of the Off-Road Business Association (ORBA), and since then we’ve quietly worked behind the scenes to add muscle to our ability to be a voice for the off-road community and the businesses who drive it forward through innovation and passion,” says SEMA CEO Mike Spagnola.

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SEMA & PRI HOSTING TARIFF TALKS

03/12/2026
Refunds? SEMA and PRI are co-hosting a free webinar on March 19 that will examine the rapidly evolving situation surrounding refunds for tariffs collected by the U.S. government under the International Emergency Economic Powers Act (IEEPA).

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SHIFTING GEARS AT SEMA

02/23/2026
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.

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TOOL TIME!

10/31/2025
Just in time for SEMA, CruzTOOLS accessory tool kits have been added to Turn 14 Distribution’s expanding powersports line card.

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