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04/24/2025
While we were slammed with both a digital and print issue for the AIMExpo and had to miss the trip to Louisville, our friends from LeMans say this year’s Spring NVP was the best one yet… despite the snow storms disrupting travel for reps and dealers alike.

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04/24/2025
OEM update: “I’m happy to share that I’m starting a new position as Powersports Media Coordinator at American Honda Motor Company,” says Madison Ebberts.

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04/22/2025
The World’s First Strong Hybrid Motorcycles

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04/22/2025
It was love at first sight when we saw Suzuki’s new DR-Z 400s at EICMA last fall. For folks who couldn’t make it to Milan, Suzuki dealers are hosting events this Spring.

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04/22/2025
Turn 14 Distribution, the industry leader in performance parts distribution, has added Rugged Radios to its line card, widening its selection of communications offerings across the automotive and powersports segments.

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04/22/2025
TLD promotes from within: “We are thrilled to announce that Cody Swansborough has been promoted to Director of Global Merchandising at Troy Lee Designs,” says TLD Director of Sales Teri Lynn.

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04/21/2025
H Partners is one of the largest shareholders of Harley-Davidson (NYSE: HOG) with an approximately 9.1% ownership stake.

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04/17/2025
President Donald Trump’s announcements and changes on his tariffs policy have caused confusion and uncertainty among many powersports businesses.

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04/16/2025
“I’ll tell you a funny story,” confides Shilpa Arora, President of Bikerz US Inc. Bikerz is the exclusive distributor for India’s largest helmet brand — SMK.

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04/16/2025
“I’m so proud to have played a role in bringing Slingshot to the open road and bringing our incredible rider community together over the past 10 years,” says Joey Lindahl, Marketing Director, Slingshot at Polaris Inc.

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