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POLARIS SELLS INDIAN!

10/13/2025
Polaris Inc. just announced its decision to “separate Indian Motorcycle from its portfolio and into a standalone business.”

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FLASHBACK FRIDAY

09/26/2025
The September issue’s big ask caused a #FlashbackFriday moment back when Mark Rodgers asked Harley Exec Jerry Wilke if dealers were obsolete back in 2021.

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AIROH TAKES FLIGHT!

09/26/2025
AIROH USA now has nationwide availability of its world-championship winning helmets —151 World Titles at last count — via its fledgling network of certified local dealers.

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MIC CALL TO ACTION

09/19/2025
New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

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DEALER NEWS: VERGE FLIPS THE SWITCH

09/19/2025
After charging into the European eMoto market, Verge Motorcycles has flipped the switch and is turning on U.S. customers.

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DEALER NEWS: LIFESTYLE CYCLES ALL-IN FOR SIN CITY!

09/16/2025
We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.

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BETTER LATE THAN NEVER

09/12/2025
KTM Posts Production Cycle, Postpones Super Duke GT

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STURGIS RECAP

09/12/2025
With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.

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STURGIS MOTORCYCLE MUSEUM & HALL OF FAME GETS A BUMP

09/12/2025
The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Rally was its most successful to date, with record-breaking attendance, sales, and community support.

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DEALER NEWS: WINDY CITY GROUP SOLD

09/12/2025
Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.

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