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Powersports News

CATEGORIES

SHIFTING GEARS AT SEMA

02/23/2026
SEMA is reinforcing its commitment to the powersports industry with the appointment of industry veteran Mike Ausec — Dealers may remember Mike from his Dealer Expo days while exhibitors will know him from the old IMS consumer shows.

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SHIFTING GEARS AT DEALERCONNECT

09/23/2025
“My job is helping dealerships win with co-op and marketing that moves units,” says Carl Peshoff the new Director of Powersports at Corkboard Concepts. Peshoff came to DealerConnect to spread the word that he had officially joined Corkboard Concepts.

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ABOUT THAT MOHAWK…

05/02/2025
Well known for providing replacement parts, All Balls Racing is rolling a bold new logo and expanded marketing initiative while still rocking the iconic mohawk!

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The AIMExpo Countdown is on!

01/08/2025
The biggest event in powersports is just days away!

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