CATEGORIES
04/11/2025
“The Recreational Trails Program is one of the most impactful federal initiatives supporting off-highway recreation,” said Christy LaCurelle, President and CEO of the MIC, ROHVA and SVIA in announcing efforts to fund the RTP.
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04/11/2025
Looking to transform your helmet biz this spring? HJC says the buzz is for their F71 Transformers “Bumblebee” lid.
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04/11/2025
- Tags: Harley-Davidson, HDFS, Jochen Zeitz
More smoke and mirrors or a quick balance sheet adjustment to boost the CEO’s retirement package?
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04/11/2025
Chanler Hartwick is the new Membership Manager for the Motorcycle Industry Council, effective immediately.
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04/09/2025
- Tags: Hardwire, Harley-Davidson, Jochen Zeitz
The headlines coming from The Motor Company have been confirmed. The official statement was issued April 8.
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04/09/2025
It is tough to be everywhere and see everything at any tradeshow, but when the number of exhibitors tops 300 and there are three stages with multiple presenters going simultaneously — as there was at AIMExpo this year — you are bound to miss something, no matter how well you budget your time!
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04/09/2025
- Categories: ATV
- Tags: Denago, Denago Mudhawk 200 FI
Denago’s Mudhawk 200 FI makes its debut just in time for spring showers and playing in the mud when the chores are done.
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04/09/2025
- Tags: AIMExpo, Pro Series Clamp-On Grips, ProTaper
ProTaper came to grips with the fact that the competition has been offering lock-on grips for the past couple seasons, so at AIMExpo they launched the new Pro Series Clamp-On Grips.
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04/08/2025
- Tags: Harley-Davidson, Jochen Zeitz
Reuters, Milwaukee Journal Sentinel and a number of credible sources are reporting that Jochen Zeitz plans to retire in 2025.
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04/08/2025
After 17 years running dealerships for Scott Fischer Enterprises, launching Digital Lead Performance and co-founding LeadHelm a couple years ago, industry pro Aaron Barney is the new National Digital Director for RideNow Powersports and RumbleOn.
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