CATEGORIES
04/08/2025
- Tags: Harley-Davidson, Jochen Zeitz
Reuters, Milwaukee Journal Sentinel and a number of credible sources are reporting that Jochen Zeitz plans to retire in 2025.
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04/08/2025
After 17 years running dealerships for Scott Fischer Enterprises, launching Digital Lead Performance and co-founding LeadHelm a couple years ago, industry pro Aaron Barney is the new National Digital Director for RideNow Powersports and RumbleOn.
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04/04/2025
First it was Captain America going old school on a 1942 WLA (known as the “Liberator”) in Captain America: The First Avenger, circa 2011.
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04/04/2025
- Tags: 1 Soldier 1 Dog 1 Team, 2025 Let’s Ride Challenge – Ride for Heroes, American Legion Riders, Combat Veterans Motorcycle Association, Hanks for Our Troops, Harley-Davidson, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers, Rolling Thunder, Veterans of Foreign Wars, Wounded Warrior Project
With Harley dealers as the unifying element, The Motor Company has launched the 2025 Let’s Ride Challenge – Ride for Heroes.
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04/04/2025
“Dealers are the ambassadors of excitement,” declares Matt Laidlaw in the April cover story. “We need to excite people about the sport of motorcycling.
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04/04/2025
- Tags: KTM, KTM Group, PIERER Mobility AG
Immediately following Pierer Mobility’s April 1 announcement that the Austrian media had gotten it wrong, the following statement was issued April 3.
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04/02/2025
- Tags: KTM, KTM AG, PIERER Mobility AG
Don’t shoot the messenger… again! After a dust-up with the Austrian media, KTM’s parent company responded to the claims that creditors were making claims.
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04/02/2025
For the first time, Yamaha’s Outdoor Access Initiative has partnered with Yamaha Rightwaters to extend its impact beyond land-based projects to include sustainable access to public waters.
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