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04/09/2026
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.

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04/06/2026
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.

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04/03/2026
It is almost time to bust out the tweeds, tickle the old Amals and fire up that classic motorcycle for the annual Distinguished Gentleman’s Ride.

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03/19/2026
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.

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03/19/2026
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026

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03/13/2026
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”

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03/11/2026
After a decade of serving the Staten Island riding community, Harley-Davidson of Staten Island is selling everything, including the fixture and closing its doors forever on March 31.

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03/05/2026
New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.

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02/06/2026
Bridgestone rolled out its APEX Dealer program at AIMExpo.

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02/04/2026
Two tickets to paradise? In a dealer brokered by MD Johnson and Rockmoor Consulting, Erik Paulson and Dave Thomas have acquired Paradise Harley-Davidson from long-time owner-operator Mike Durbin.

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