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SW-MOTECH ON TARGET FOR AIME

12/19/2025
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.

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DEALER NEWS: HOOSIER HARLEY-DAVIDSON CLOSED

12/19/2025
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.

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IT’S A DATE!

12/19/2025
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.

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PACK YOUR BAGGERS FOR ANAHEIM

12/17/2025
BRL Build-Off Coming To AIMExpo

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BRL BATTLE OF THE BAGGERS COMING AT YOU!

12/17/2025
“The countdown to 2026 starts now,” announced BRL impresario Rob Buydos.

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OCTANE FUELS ADVENTURE LIFESTYLE 

12/10/2025
With 20 powersports dealerships in 11 states — as well as Marine and Custom Truck Centers nationwide — Adventure Lifestyle has increased its ability to deliver exceptional products and services to its customers by teaming up with fintech leader Octane.

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INDIAN UPRISING!

11/26/2025
Indian Motorcycle may have new ownership, but the old fire to win remains.

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HARLEY SALUTES HEROES

11/19/2025
On Veteran’s Day Harley-Davidson announced its Ride For Heroes results.

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SHIFTING GEARS: PIAGGIO PERSONNEL POST

11/04/2025
Piaggio Group Americas added industry veteran Shahin Alvandi to the team just in time for EICMA. Alvandi stepped in as the new West Coast Regional Sales Manager.

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BRIDGESTONE READY TO ROLL IN 2026

10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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