Street - Dealernews

MIC CALL TO ACTION

09/19/2025

Categories: Offroad, Side By Side, Street
Tags: ATVs, MIC, motorcycles, Side-by-Sides, Tariffs

New 50% tariffs on steel and aluminum products are putting America’s entire powersports industry at risk — from the motorcycles, ATVs and side-by-sides we ride and drive, to the parts and accessories we depend on.

DEALER NEWS: VERGE FLIPS THE SWITCH

09/19/2025

Categories: Street
Tags: Bike Shed Moto Co, Verge Motorcycles

After charging into the European eMoto market, Verge Motorcycles has flipped the switch and is turning on U.S. customers.

DEALER NEWS: LIFESTYLE CYCLES ALL-IN FOR SIN CITY!

09/16/2025

Categories: Street
Tags: Bagger Racing League, Drag Specialties, Harley-Davidson, Henderson Harley-Davidson, Las Vegas Harley-Davidson, Lifestyle Cycles, NVP, Parts Unlimited, Red Rock Harley Davidson

We ran into Junior and his crew from Lifestyle Cycles at the Drag Specialties/Parts Unlimited NVP and he said they were all-in for the Sin City Bagger Showdown. Normally the sponsor of Harley Night at Costa Mesa Speedway, the SoCal shop is betting on Bagger Racing League for a good time this weekend.

BETTER LATE THAN NEVER

09/12/2025

Categories: Street
Tags: EICMA, KTM

KTM Posts Production Cycle, Postpones Super Duke GT

STURGIS RECAP

09/12/2025

Categories: Street
Tags: Harley-Davidson, Sonic Powersports, Sturgis Motorcycle Rally

With the 85th Anniversary on hand, the annual Sturgis Rally was one for the record books.

STURGIS MOTORCYCLE MUSEUM & HALL OF FAME GETS A BUMP

09/12/2025

Categories: Street
Tags: Pearl’s Jam, South Dakota Department of Transportation, Sturgis Motorcycle Museum Hall of Fame

The Sturgis Motorcycle Museum & Hall of Fame reports that the 2025 Rally was its most successful to date, with record-breaking attendance, sales, and community support.

DEALER NEWS: WINDY CITY GROUP SOLD

09/12/2025

Categories: Street
Tags: Buckeye Harley-Davidson, CinCity Harley-Davidson, Harley-Davidson, High Stakes Harley-Davidson, KTM, Legendary Harley-Davidson Dealer Group, Lucky Peach Harley-Davidson, Triumph, Windy City Motorcycle Company

Windy City Motorcycle Company, one of the largest Harley-Davidson dealership groups in the Midwest, has been bought by “legendary” leaders Marc Ingwersen and Jerry Carillo, owners of Legendary Harley-Davidson Dealer Group.