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CONSOLIDATION CONTINUES

03/19/2026
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.

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RIDE RED DEMO DAYS RAMPS UP

03/19/2026
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026

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GLACIAL LAKES HARLEY-DAVIDSON “CONSOLIDATED”

03/13/2026
“This isn’t goodbye; it’s about bringing more to our customers,” stated J&L Harley-Davidson in an announcement to its Glacial Lakes Family. “This move lets us focus our energy to deliver the best Harley experience possible.”

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DEALER NEWS: EVERYTHING MUST GO!

03/11/2026
After a decade of serving the Staten Island riding community, Harley-Davidson of Staten Island is selling everything, including the fixture and closing its doors forever on March 31.

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PRODUCT NEWS: RST + D30 = WPS

03/05/2026
New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.

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BRIDGESTONE ROLLS OUT BRILLIANT PROGRAM

02/06/2026
Bridgestone rolled out its APEX Dealer program at AIMExpo.

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DEALER NEWS: PARADISE HARLEY CHANGES HANDS

02/04/2026
Two tickets to paradise? In a dealer brokered by MD Johnson and Rockmoor Consulting, Erik Paulson and Dave Thomas have acquired Paradise Harley-Davidson from long-time owner-operator Mike Durbin.

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DEALERS FIRST!

02/04/2026
Indian Officially Changes Hands

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DAINESE FINDS FUNDING, READY TO GO FULL SPEED

01/30/2026
Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed.

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POLARIS POSTS Q4 FINANCIALS

01/28/2026
Polaris Inc. (NYSE: PII) (the “Company”) has released Q4 and full year 2025 results. For the fourth quarter, the Company reported worldwide sales of $1,922 million, up 9% compared to Q4 of 2024.

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