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HARLEY SALUTES HEROES

11/19/2025
On Veteran’s Day Harley-Davidson announced its Ride For Heroes results.

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SHIFTING GEARS: PIAGGIO PERSONNEL POST

11/04/2025
Piaggio Group Americas added industry veteran Shahin Alvandi to the team just in time for EICMA. Alvandi stepped in as the new West Coast Regional Sales Manager.

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BRIDGESTONE READY TO ROLL IN 2026

10/31/2025
Dealers heading to AIMExpo will be among the first to experience Bridgestone’s premium sports motorcycle tire — the BATTLAX RACING STREET RS12 rolls out in January 2026 for North American markets.

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CYCLE SOURCE HOMECOMING

10/29/2025
Returning to the source: Cycle Source Magazine is coming home after co-locating with Klock Werks in South Dakota for the past year and a half.

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#FLASHBACKFRIDAY TRIUMPH IS BACK IN BLACK 

10/23/2025
As part of its nearly 30 new model roll-out for 2026 Triumph is going back to its roots with the Bonneville T100, T120 and T120 Black — the next chapter in a story that never stands still.

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DEALER NEWS: EMPLOYEES TAKE OVER MV AGUSTA FLAGSHIP

10/22/2025
Carpe Diem MV Agusta! The iconic Italian brand’s flagship dealership in the U.S. is now under new ownership and management.

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NORTON “RESURGENCE” SET FOR EICMA

10/22/2025
Now owned by Indian automotive giant TVS, Norton Motorcycles announced an all-new range of motorcycles will be revealed at EICMA (Esposizione Internazionale Ciclo e Motociclo) in Milan, led by the new superbike and heralding a new design philosophy and a reimagined brand identity.

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TIME TO CONNECT?

10/22/2025
AIMExpo Is Coming, Are You Going?

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OEM UPDATE: TRIUMPH DELIVERS 140,000+ MOTORCYCLES & SET TO LAUNCH 33 NEW MODELS

10/17/2025
Following up on a phenomenal 2025 that saw Triumph deliver more than 141,000 motorcycles worldwide, plans call for Triumph to launch 33 new and updated model year 2026 motorcycles (MY26).

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POLARIS SELLS INDIAN!

10/13/2025
Polaris Inc. just announced its decision to “separate Indian Motorcycle from its portfolio and into a standalone business.”

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