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03/19/2026
Jet City Harley-Davidson — a 2025 Gold Service Award and Gold Bar & Shield Award winning dealership — is being rolled up along with Destination Harley-Davidson in Tacoma and operating under a new as yet undetermined name.

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03/19/2026
Shades of Willie Wonka! The Specialty Equipment Market Association (SEMA) is giving the powersports industry a golden ticket to join in the world’s biggest aftermarket event.

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03/19/2026
It is all about butts in seats, right? To support its dealer network, American Honda is ramping up its Ride Red Demo Days program for 2026

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03/19/2026
Following Stage 1’s waterlogged conditions, Stage 2 of Rally-Raid Portugal took the riders across the border into Spain.

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03/19/2026
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.

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03/18/2026
You can’t win the rally in the Prologue, but you can lose everything before the race even starts… However, Aussie Daniel Sanders must have missed the memo!

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03/18/2026
Rally2 Class Dakar Rookie of the Year Preston Campbell played it cool in Portugal.

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03/18/2026
Straight from second place at King Of The Hammers to the historic Mint 400 podium, Segway’s Super Villain continues to rewrite the history books.

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03/18/2026
Forget “artificial” intelligence, the all-new HJC i11 is really a smart choice when it comes to full face helmet tested to Snell’s latest standard and priced to protect riders’ wallets as well as their noggins.

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03/18/2026
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.

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