CATEGORIES
04/09/2026
- Categories: Street
- Tags: Hardwire, Harley-Davidson, Rewire
After the Hardwire and Rewire programs, The Motor Company is getting back in the saddle and focus on the RIDE.
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04/09/2026
- Categories: Sport Bike
- Tags: Ducati, Red Letter Day
Duc season begins today! Ducati is taking over every dealership in North America this April 10-12… Well, at least the participating franchised dealers celebrating the opening of Duc Season.
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04/09/2026
In celebration of its 100-year history, a commemorative Ducati postage stamp has been issued.
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04/09/2026
- Categories: Side By Side
- Tags: Coos Bay, Sand Hollow, Turn 14 Distribution, UTV Takeover
Distribution giant Turn 14 will be turning heads at the 2026 UTV Takeover events as a Title Sponsor, with additional designation as an “Elite Sponsor” of the Coos Bay (June 16-21) and Sand Hollow (October 20-25) events.
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04/09/2026
Heads up! Schuberth GmbH, the German-based premium motorcycle helmet manufacturer founded in 1922, has a new U.S. head.
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04/06/2026
- Categories: Side By Side, Street
- Tags: motorcycles, Powersports, SEMA, Side-by-Sides, Specialty Equipment Market Association
The customer is always right? In direct response to requests from membership, the Specialty Equipment Market Association (SEMA) is inviting dealers to the world’s biggest aftermarket event.
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04/06/2026
On May 18-19, the powersports industry will convene in Washington, D.C., to meet directly with members of Congress to share how policies are impacting local businesses and their constituents.
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04/06/2026
- Categories: Electric
- Tags: e-bikes, PeopleForBikes, Section 232 steel tariffs, Tarriff
The bicycle industry has survived a threat of tariffs of up to 50% on steel and aluminum products, according to PeopleForBikes.
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04/06/2026
- Categories: Electric, Offroad
- Tags: eMoto, Freeride E moto, KTM
KTM has been quietly refining its Freeride E moto for the past decade, but now they are sounding off about more power, greater range and improved charging times for the eMoto.
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04/06/2026
Seasoned pro Erik Lothian is now calling on dealers in the Midwest for Keeway America — the exclusive U.S. distributor for Benda, Benelli and Keeway motorcycles and scooters.
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