CATEGORIES
12/31/2025
- Categories: Offroad
- Tags: AIMExpo, Answer Racing, Eddie Cole, Gaerne boots, Matrix Concepts, ProTaper, Turn 14 Powersports
From his days as a journeyman pro motocrosser to serial entrepreneur, Eddie Cole has created some of the most memorable brands in the business!
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12/31/2025
- Categories: Offroad
- Tags: Dakar, Honda CRF450 RALLY, HRC Honda, Ricky Brabec, Tosha Schareina
Time to crank up the #WaybackWednesday machine! In a preview of what HRC Honda has planned for Dakar and the 2026 World Rally Championship, Monster Energy Honda HRC has released a Behind The Scenes video on YouTube, recapping the Rallye du Maroc 2025.
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12/31/2025
The Monster Energy Honda HRC Team is ready to ring in the new year at the 2026 Dakar Rally with two Top Americans.
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12/31/2025
- Categories: Offroad
- Tags: Dakar, Honda CRF450RX Rally, HRC, Martim Ventura, Monster Energy, Monster Energy Honda HRC Team, Preston Campbell
Backed by Monster Energy, HRC is going into Dakar with a two rider Rally2 team representing the next generation of rally-raid talent: Preston Campbell (son of Baja legend Johnny Campbell) and promising up-and-comer from Portugal Martim Ventura.
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12/29/2025
- Tags: AIMExpo, MIC, Supercross
As we head into the final weeks of 2025 and look ahead to a new year and a new AIMExpo, a longtime, legacy exhibitor reached out to wish me happy holidays and comment on how much he was looking forward to the show.
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12/28/2025
- Tags: AIMExpo, Parts Europe, Parts Unlimited
Parts Unlimited Booth #1115 at AIMExpo has been making global moves. Going into EICMA they announced the addition of Rikard Coro who joined the team as Head of Sales & Marketing Europe on 08.12.2025.
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12/19/2025
“We’re thrilled to be back at AIMExpo, especially with the show this year in Southern California,” notes David Zemla, USA Country Manager for SW-MOTECH.
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12/19/2025
- Categories: Street
- Tags: Harley-Davidson, Hoosier Harley-Davidson, Saputo Family
It is with truly heavy hearts and profound sadness that we share some very difficult news. After 19 incredible years of serving the riding community, Hoosier Harley-Davidson of Elkhart, IN will be closing their doors permanently.
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12/19/2025
- Categories: Golf Car, Street
- Tags: AIMExpo, National Powersport Auctions, NPA
National Powersport Auctions, Booth #2005 at AIMExpo continues its matchmaking efforts to marry dealers with pre-owned inventory.
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12/19/2025
- Categories: Offroad
- Tags: Bill Little, Motocross, Two Old Guys Racing
Once and future Top 100 Dealer Bill Little is back in the saddle, both as a dealer and a racer.
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