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09/10/2025
Fore! Long-time Yamaha exec (16+ years), one time director of motorcycle strategy for CFMoto and most recently VP of Sales & Dealer Development for Moto Morini, industry veteran Chris Peterman has decided to hit the links!

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09/05/2025
The Beast From The East Damon Bradshaw is passing his Charlotte Supercross mojo on to Cooper Webb for the first round of the SMX Playoffs.

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09/04/2025
All roads lead to Milwaukee this week… at least for North American dealers, 300+ vendors, motorcycle industry icons and even our friends from AIMExpo/MIC and the National Powersports Dealer Association. Dealers will be treated like royalty, of course, with discounts at vendor booths and live training on the showfloor.

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09/04/2025
Bagger Racing League has its luggage packed and will be roaring into NVP full speed this weekend!

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09/04/2025
Speaking of packing your bags and heading to Milwaukee, LiveWire’s move back to Juneau Ave. has been completed and Harley-Davidson’s EV spin-off is charging ahead.

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09/04/2025
Stark says they are “the fastest-growing Spanish company ever in history” — and on the gas… um, charge.

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09/04/2025
Located in Ogden, Utah, Young Powersports Euro becomes the region’s exclusive destination for Ducati, BMW and Triumph Motorcycles.

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09/04/2025
When we ran the OEM Update on the “new” Sherco in the August issue, we missed the fastest guy on the team: Warehouse Manager Lane Hyatt!

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09/03/2025
On August 28, representatives from OHV and conservation organizations gathered at the Wilton Community Center to voice strong concerns regarding the siting of a 2,704 acre solar project directly adjacent to the California State Parks Prairie City Off-Highway Motor Vehicle Area (SVRA) near Folsom, CA.

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09/03/2025
Since September is back to school time, AIMExpo has announced a “back to school” special of its own.

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